The latest exhibition at VITRINE’s Bermondsey Square art gallery is ‘Unproductive Freedom’ by Candice Jacobs. The exhibition opens with a public preview and performance on Tuesday 26 April at 7:45 pm. After which it will be open 24 hours a day until Saturday 25 June.
About the Art Exhibition
‘Unproductive Freedom’ explores notions of the attention economy, cognitive capitalism and the happiness industry. As the title suggests, Jacobs’ installation considers our current state of freedom when our every movement, thought, feeling and emotion are used and tracked to contribute towards the increased profitability of large-scale corporations.
The work asks ‘How do advertising and marketing campaigns tap into behavioural patterns and drive how people experience the concept of free time?’ To explore this question, ‘Unproductive Freedom’
presents four components:
- an installation;
- a participatory audio intervention in Bermondsey Square;
- an outdoor performance; and
- a new online work: www.unproductivefreedom.uk.
Jacobs’ site-specific installation introduces a panorama spanning the back wall of the gallery space. The scene is not real, but sourced from open access computer desktop wallpaper, and provides an opportunity for the viewer to escape into a projection of an aspirational lifestyle.
This stunning placid seascape’s supposed realism is enhanced by the Zen beach Jacobs has installed throughout the space, with ‘Fortuna’, a collection of 3D-printed bronze gold-plated Fortuna cigarette butts. In addition, mirrored text spelling out ‘Unproductive Freedom’ is installed across the windows, reflecting the viewer within the installation to allow Jacobs’ semiotic language to become a form of cognitive influence on the passer-by.
‘Unproductive Freedom’ also features ‘Astrological Profile II’ an Audio Sensory Meridian Response in which specific sounds and whispered voices induce euphoric reactions. ‘Astrological Profile II’ includes an astrological profile of gallery director Alys Williams, which Jacobs maps onto a series of custom-made yoga mats. By inviting viewers to lie down and relax in the square, listening to her hypnotic voice throughout the duration of the exhibition, Jacobs offers the opportunity to find fulfillment or happiness within a constructed version of the gallery’s spiritual self.